Delivering Fresh. Always. | Structural Concepts

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Delivering Fresh. Always.

Since 1972, Structural Concepts has set the standard for the most innovative, turnkey refrigerated and heated food display solutions in the market by building merchandisers with the shortest industry lead times that last longer, save energy, and minimize operating costs, making it easier to better display and sell more fresh food today – and tomorrow.

Merchandisers and Displays for Every Market Application

From the nearby convenience store to the corner bakery to the largest grocery chain to a favorite restaurant to anywhere where fresh food is displayed and sold, we know that each of our customers is unique, with their own set of requirements.

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Featured Customer Installation

Vienza Winery Temecula

Our sales group, Dedicated Foodservice Solutions, worked with Vienza Winery in Temecula, California on a recent installation that met the winery’s objectives of enhancing the accessibility of their products and infusing a new visual charm into their space.

Vienza Winery Temecula 2
Featured Customer Installation

Pizza Hut Guatemala Airport

Nobody Outpizzas the Hut and Structural Concepts

A very successful Pizza Hut operator in El Salvador, Central America that covers Guatemala, El Salvador, and Mexico recently installed our grab & go Reveal display cases at the Guatemala La Aurora Airport.

Thank you to Merkolat, our rep group, and ABCO, our partner dealer in Guatemala, who installed and specified this project after initially considering another brand of open-air coolers.

Featured Customer Installation

Hyatt Regency

We're honored to be a part of the newly built, Hyatt Regency Salt Lake City that features four dining outlets and 60,000 square feet of event space.

Our Reveal slide-in service and Oasis self-service under counter display cases can be found in the Market, a grab & go retail outlet with up to 3 times the amount of fresh food options as compared to a typical hospitality marketplace.

A special thanks to the sales group, consultant, and dealer, Ignite, RICCA, and Trimark respectively, who worked together to collaborate on this great enhancement for this property

NE3635DSV CO3324R-UC
Featured Customer Installation

Bozeman Yellowstone Airport

Structural Concepts understands the increasing need for quality food choices at airports, especially with travelers seeking quick, on-the-go options. Whether rushing to catch a connecting flight or looking for a convenient bite, passengers appreciate easily accessible, high-quality meals and beverages.

Recognizing the limitations of time and space for a traditional sit-down meal at the airport, our new grab & go self-serve merchandisers, recently installed at Bozeman Yellowstone International Airport in collaboration with J&V Restaurant Supply and Design and Ignite Foodservice, offer a convenient solution for busy travelers.

Featured Customer Installation

Continental HQ Grab-and-Go Micro Market

Swanson-Girard & Associates, representatives for Structural Concepts, partnered with Deacon to provide Continental employees the convenience of a grab-and-go micro market.

By providing a self-monitoring, grab & go option, micro market models are ideal to drive impulse sales and capitalize on quick transactions. These multi-shelf floor merchandisers are available in a variety of sizes and can be used for displaying a magnitude of products along any wall, alcove, or aisle.

B5932 Oasis Self Service Continental HQ 2023 08 02 WEB
Featured Customer Installation


In late 2022, Portillo’s was searching for a refrigerated self-service merchandiser that could be integrated into a grab-n-go concept they were designing for new and existing stores. Their search led them to Structural Concepts.

Culinary Equipment Group, the Chicagoland representatives for Structural Concepts, promptly delivered a case that Portillo’s could test side-by-side against those of a couple competitors. The quality stood out immediately, in both appearance and performance. After putting the case through its paces, Structural Concepts was selected. Portillo’s facilities, purchasing, and marketing staff worked with Culinary Equipment Group to hammer out the specifications, including the case size and the laminate selection. Shortly after, the orders started rolling in and the merchandisers started shipping out.

B7132 Portillos IMG 6524
Featured Customer Installation

TruStage Insurance Agency

TruStage, formerly known as CUNA Mutual Group, in Madison, WI, recently installed several self-service cases from Structural Concepts to better serve their employees. As a result, they have expanded their offerings and now can conveniently operate on a 24/7 basis. They are selling more products than before due to the easy accessibility and merchandising appeal of these displays.

Featured Customer Installation

Le Bon Macaron

The owners of Le Bon Macaron, a boutique bakery with three locations, partnered with Structural Concepts to proudly display their French macaroons, considered the most beautiful & delicious of all French desserts, bringing these true delicacies to Michigan.

“The display case was exactly what we were looking for & we were able to customize the color to meet our needs. It’s a simple design and beautifully showcases our macarons. We toured the facility last spring & we were very impressed,” said Kelly Toland, one of the shop’s co owners. “We had a very bad experience in the past with a different company who is no longer in business, or in the U.S. We’d like to purchase one for our Grand Rapids store in the near future.”

- Kelly Toland, Owner of Le Bon Macaron

NR4847 RSV reveal Le Bon Macaron
Featured Customer Installation

Harry Reid International Airport

Newly Installed at Harry Reid International Airport in Las Vegas, this merchandiser has already generated double the sales as compared to last year. These same units can also now be found in Austin, TX, Honolulu, HI, as well as other airports across United States. 

Harry Reid International Airport

Delivering Fresh. Always.

Constantly innovating the art of the fresh food presentation, improving the protection of the perishable, delivering the most attractive, reliable, temperature-controlled display cases.

  • 01  Trusted Journey

  • 02  Indulgent Experience

  • 03  Sophisticated Simplicity

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